NEW ZEALAND App Development: How to use TWITTER: 15 ADVICE (Part I)

How to use TWITTER: 15 ADVICE (Part I)

15 tips to use twitter at a professional level:

1.       Guide the description of your profile to your goals in each moment. If you go to an international audience, write it down in English.

2.       Do not forget to put contact information (your email or your web) in the description of your profile to facilitate the extension of the contact initiated on Twitter. It is highly recommended to establish NEW ZEALAND App Development a personalized background image with your data and links to other social networks to reinforce this networking (here a link to do it with Photoshop and here general information).

3.       Check out your current network (CRM, LinkedIn ...): check who has a Twitter account and whether they use it professionally or personally. Most likely, you'll want to stick directly to co-workers, partners, NEW ZEALAND Website Development, and customers. Take note of who follows you back quickly: you will probably be active on this platform.

4.       Interact with these accounts by responding to a tweet, doing RT of some interesting content that they publish, etc. According to the answer you can see who is more or less active in the network, NEW ZEALAND SEO, how they guide their use of Twitter and targeting them to deal with them. Again note that follows you back and talks to you in this action and who does not interact: you are interested in concentrating the effort on the first.

5.       Create and use lists, where you group a series of users to read only messages from that group. This is a very interesting initial segmentation: it creates several channels, at least one of friends and family, another for customers, suppliers ... and competition! When creating these lists as private, there is no need to convey more information than necessary. By the way have you seen that you can incorporate in a list to accounts that you do not follow?

NEW ZEALAND App Development: 7 Secrets Every Company Should Know

If your company has a physical location and you want to attract potential clients located near your business, local SEO positioning, you are interested. Having done the "duties" to achieve a good SEO position does not lead to a good local SEO.

If you get a good local positioning of your web you will have two additional prizes:

·         Appear twice as much on Google search results as organic results and on the "thumbtack map".

·         Better positioning in mobile searches: the "thumbtack map" appears ON the organic results in a mobile.

So, if you've never paid attention to the local SEO, it's time to do it.

To optimize your local SEO position well, there are some important elements in which you have to concentrate.

7 Elements for Local SEO Positioning

1. Always use the same NAP

NAP stands for: name, address and phone (name, address and phone number).

For Google to consider your local business you must have:

·         A name.

·         A physical address (not a postal address or a shared address).

·         A phone number including the local area code.

If the contact details (NAP) appear on different pages within your website it is VERY IMPORTANT that they are always exactly the same. NEW ZEALAND App Development

You should also use the same NAP, when you log out of any local directory. In fact it is important that you check that your business appears with the same name, address and telephone number in the main local directories.

2. Include the name of your city or province

·         You must add the city or province in several places:

·         In the Meta tag title: It is one of the most important places where to include information about city / province. Your business could appear in local rankings just because of this.

·         In the Meta tag description: Including city / province information can greatly increase the click through rate for local search results.

·         In the header H1: In any heading that you have in the page, it is important to include the information on city / province.

·         In the URL: Create a page in your web that includes the information of city / province in the URL.

·         In content: Clearly, it is important to include city / city information in your content.

·         In the labeling (Alt Label) of the images: Most local businesses do not use alternative text in their images. Make sure you have alternate text in all your images, and that you include city / province information in your alternative text.

3. Optimize your page in Google My Business

Google My Business is the new platform to manage our local business from a single tool, fully integrating Google Places and the Google Plus (Local) company page. NEW ZEALAND Website Development You can access the new tool either from Google Places or from your business profile in Google Plus. The integration is complete and we no longer differentiate one tool from another. If you were already registered in either of the two, when you log in will appear the new Google MY Business platform. You can also create simple, easy-to-integrate ads using Ad words Express, automating these through Google's locally focused advertising platform

Finally, if your business has multiple locations, you should sign up for each location, ie create a Google My Business account by location.

4. Get reviews / comments

Reviews are a fundamental part of Local SEO. If we want to be among the top positions of the "thumbtack map", one of the factors that takes into account the algorithm of Google are reviews with a good rating (4 or 5 stars). FREELANCER App Development

It's also important to have lots of good reviews to increase the conversion rate of views on clients since now that Google shows reviews that appear within the "thumbtacks" list in a single drop-down menu, users will read your reviews before viewing any other information about your business.

Google allows you to offer incentives or discounts to your customers in exchange for them writing a review on your Google+ business page.

5. Includes an Embedded Google Map

Include an embedded Google Map on your website, but make sure you do it correctly. Do not just embed a map that indicates your address, you have to embed a map in which your "thumbtack" appears, ie include your Google+ (Local) company page. FREELANCER Website Development

6. Register your business in local directory

Google expects local businesses to have NAP information on certain websites (Google Spain, eInforma, Axexor, Yelp Spain, QDQ, Yelp, etc.), so if you are not registered in these directories or information about your data (NAP) is incorrect, this can negatively affect how your business is positioned. Very important to always appear exactly with the same NAP.

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WELLINGTON App Development

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New Zealand app development 3 steps to not lose you

If you are going to create or renew the web with content and you want to know how to write texts that sell and generate clients follows step by step the tips summarized in this article from one of the greatest experts in copywriting. New Zealand app development

Tip to implement these steps and get your web texts to sell

Write texts that sell

• Create a page with the sales arguments of your main product or service, following the 3 steps that we show you below. Then you will include it where best fit your website. New Zealand website development Surely it will not all go to the same page.

• Check the texts of your written marketing material or the sales pages of your website by reviewing the 3 steps, correcting and adding what is necessary.

3 steps to writing texts that sell

1. Clear and direct title

Write texts that sell the components for a perfect headline are:

Result obtained by the client + Concrete time + Reply to the objections.

Example: "Send flowers anywhere in Europe + in less than 24h + without postage".

You do not need to always use all three components. The first is almost always essential: to mention the result. Your client is not interested in what your product or service is or what your service or service is, but what it can do for them.

Tips: The purpose of the title: that your client read the second line. Be clear. Not witty. Clarity is persuasive. Write for a person, one by one, not the people in general.

 2. Mention the problem

Explain the problem using the client's words. They will feel understood and encourage you to continue reading.

Examples: "Have you tried all the diets and you do not get to lose weight?", "No matter how hard you try, you do not get results on the Internet?" New Zealand SEO

 Tips: If you are able to describe the problem better than your own customers, you will unconsciously assume that you have the solution.

If you are not able to solve a specific problem, it is useless to get people to pay.

 3. Present your solution

Fill in the spaces in brackets with the formula: [Product / Service Name] helps you with [Task]. Say goodbye to [Frustration / Problem] and hello to [Benefit]. You will get [1,2 or 3 major benefits].

With this formula you have a 10-second elevator pitch for your product or service. Unconsciously your customers will trust you because you are concise and clear. Give your customer information so you have to say "I want to know more about this product / service":

New Zealand SEO Company

 Examples:

- This course will help you succeed with your book. Say goodbye to your block as author and hello to: write and publish your book fast, sell many books and promote you professionally.

- International Contracts provides you with a contract without having to go to a lawyer. You can legalize your international operation with a contract ready to use.

- Survey Monkey helps you create and distribute surveys quickly with just a few clicks.

Tips:  Use the language and terminology of your clients. Write solutions, not characteristics of the product / service.

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Auckland website development

Auckland SEO

Wellington app development

Wellington website development

Wellington SEO