If you are going to create or renew the web with content and
you want to know how to write texts that sell and generate clients follows step
by step the tips summarized in this article from one of the greatest experts in
copywriting. New Zealand app development
Tip to implement these steps and get your web texts to sell
Write texts that sell
• Create a page with the sales arguments of your main
product or service, following the 3 steps that we show you below. Then you will
include it where best fit your website. New Zealand website development Surely it will not all go to the same
page.
• Check the texts of your written marketing material or the
sales pages of your website by reviewing the 3 steps, correcting and adding
what is necessary.
3 steps to writing texts that sell
1. Clear and direct title
Write texts that sell the components for a perfect headline
are:
Result obtained by the client + Concrete time + Reply to the
objections.
Example: "Send flowers anywhere in Europe + in less
than 24h + without postage".
You do not need to always use all three components. The
first is almost always essential: to mention the result. Your client is not
interested in what your product or service is or what your service or service
is, but what it can do for them.
Tips: The purpose of the title: that your client read the
second line. Be clear. Not witty. Clarity is persuasive. Write for a person,
one by one, not the people in general.
2. Mention the problem
Explain the problem using the client's words. They will feel
understood and encourage you to continue reading.
Examples: "Have you tried all the diets and you do not
get to lose weight?", "No matter how hard you try, you do not get
results on the Internet?" New Zealand SEO
Tips: If you are able to describe the problem better
than your own customers, you will unconsciously assume that you have the
solution.
If you are not able to solve a specific problem, it is
useless to get people to pay.
3. Present your solution
Fill in the spaces in brackets with the formula: [Product /
Service Name] helps you with [Task]. Say goodbye to [Frustration / Problem] and
hello to [Benefit]. You will get [1,2 or 3 major benefits].
With this formula you have a 10-second elevator pitch for
your product or service. Unconsciously your customers will trust you because
you are concise and clear. Give your customer information so you have to say
"I want to know more about this product / service":
Examples:
- This course will help you succeed with your book. Say
goodbye to your block as author and hello to: write and publish your book fast,
sell many books and promote you professionally.
- International Contracts provides you with a contract
without having to go to a lawyer. You can legalize your international operation
with a contract ready to use.
- Survey Monkey helps you create and distribute surveys
quickly with just a few clicks.
Tips: Use the
language and terminology of your clients. Write solutions, not characteristics
of the product / service.
Wellington SEO
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