In the subject of email marketing there are some challenges
that we face each day: how to get new leads, when to send the mails ...
However, there is a problem feared by all: that mark us as spam. Here you will
find 6 simple keys that you can apply to your email marketing campaigns to
avoid being marked as spam.
#1. Call the reader by name
It is already known by all that the more personalized a
better mail. And what better way to personalize our email marketing campaigns
than to call the recipient by name. In this way, who receives the email will
feel much more connected with you, and will be grateful to call you by name.
#2. Make it short
When you send your email marketing campaigns you must be
clear and direct. The longer your boring email will appear to the recipient and
the more likely you will not read the full email. Summarize your mail between 3
and 8 lines, as it is enough space to explain the purpose of your email.
#3. Beware of images
Although we know several e-mail servers like Yahoo or
Outlook, the quintessential king is Gmail. And Gmail, like almost everything
that belongs to Google, has its own rules. It is not known why, Google
translates the images as a sign that the email is spam or that you are trying
to promote something. So if your email is based only on images it is likely
that Gmail will automatically send you to the "Promotions" tray.
Therefore, even though the emails are much more flashy with images, avoid
adding too many. In addition, you run the risk that the image is not seen
correctly, so it will be a lost email and also likely to annoy the recipient.
#4. Do not overwhelm with many links
Generally, our sending of emails has a single purpose: to
carry traffic to the web, to generate a sale, to write us a comment ... But
although we want all at once, we must choose a single objective.
Explain the reasons why they should click on that link and
what will be the benefit they will get. If we overwhelm with too many links the
receiver will be lost and probably will not end up doing the action you hoped
for.
Also, returning to Gmail, if you perceive that your mail is
loaded with links may be marked as "Promotion."
#5. Avoid the RSS readers
As the automatic RSS readers, Google branded them
automatically as promotions, because they understand that that email is not
being sent by a real person and, therefore, does not have the right to reach
the main inbox.
# 6. Do not be aggressive selling
Although the ultimate purpose of your email is to provoke
the sale ... Beware. If you are very aggressive trying to convince that they
buy you can pass two things:
- First, let Google detect it, so it will automatically take
you to "Promotions".
- Second, and worse than the previous, that the user is the
one who sends you to the spam folder, which is probably impossible for you to
come out again.
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