If your company has a physical location and you want to
attract potential clients located near your business, local SEO positioning,
you are interested. Having done the "duties" to achieve a good SEO
position does not lead to a good local SEO.
If you get a good local positioning of your web you will
have two additional prizes:
·
Appear twice as much on Google search results as
organic results and on the "thumbtack map".
·
Better positioning in mobile searches: the
"thumbtack map" appears ON the organic results in a mobile.
So, if you've never paid attention to the local SEO, it's
time to do it.
To optimize your local SEO position well, there are some
important elements in which you have to concentrate.
7 Elements for Local
SEO Positioning
1. Always use the same NAP
NAP stands for: name, address and phone (name, address and
phone number).
For Google to consider your local business you must have:
·
A name.
·
A physical address (not a postal address or a
shared address).
·
A phone number including the local area code.
If the contact details (NAP) appear on different pages
within your website it is VERY IMPORTANT that they are always exactly the same. NEW ZEALAND App Development
You should also use the same NAP, when you log out of any
local directory. In fact it is important that you check that your business
appears with the same name, address and telephone number in the main local
directories.
2. Include the name of your city or province
·
You must add the city or province in several
places:
·
In the Meta tag title: It is one of the most
important places where to include information about city / province. Your
business could appear in local rankings just because of this.
·
In the Meta tag description: Including city /
province information can greatly increase the click through rate for local
search results.
·
In the header H1: In any heading that you have
in the page, it is important to include the information on city / province.
·
In the URL: Create a page in your web that
includes the information of city / province in the URL.
·
In content: Clearly, it is important to include
city / city information in your content.
·
In the labeling (Alt Label) of the images: Most
local businesses do not use alternative text in their images. Make sure you
have alternate text in all your images, and that you include city / province
information in your alternative text.
3. Optimize your page in Google My Business
Google My Business is the new platform to manage our local
business from a single tool, fully integrating Google Places and the Google
Plus (Local) company page. NEW ZEALAND Website Development You can access the new tool either from
Google Places or from your business profile in Google Plus. The integration is
complete and we no longer differentiate one tool from another. If you were
already registered in either of the two, when you log in will appear the new
Google MY Business platform. You can also create simple, easy-to-integrate ads
using Ad words Express, automating these through Google's locally focused
advertising platform
Finally, if your business has multiple locations, you should
sign up for each location, ie create a Google My Business account by location.
4. Get reviews / comments
Reviews are a fundamental part of Local SEO. If we want to
be among the top positions of the "thumbtack map", one of the factors
that takes into account the algorithm of Google are reviews with a good rating
(4 or 5 stars). FREELANCER App Development
It's also important to have lots of good reviews to increase
the conversion rate of views on clients since now that Google shows reviews
that appear within the "thumbtacks" list in a single drop-down menu,
users will read your reviews before viewing any other information about your
business.
Google allows you to offer incentives or discounts to your
customers in exchange for them writing a review on your Google+ business page.
5. Includes an Embedded Google Map
Include an embedded Google Map on your website, but make
sure you do it correctly. Do not just embed a map that indicates your address,
you have to embed a map in which your "thumbtack" appears, ie include
your Google+ (Local) company page. FREELANCER Website Development
6. Register your business in local directory
Google expects local businesses to have NAP information on
certain websites (Google Spain, eInforma, Axexor, Yelp Spain, QDQ, Yelp, etc.),
so if you are not registered in these directories or information about your
data (NAP) is incorrect, this can negatively affect how your business is
positioned. Very important to always appear exactly with the same NAP.
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