Thursday 5 January 2017

Freelance app developers in Austria and Email marketing keys

In the subject of email marketing there are some challenges that we face each day: how to get new leads, when to send the mails ... However, there is a problem feared by all: that mark us as spam. Here you will find 6 simple keys that you can apply to your email marketing campaigns to avoid being marked as spam.

#1. Call the reader by name
It is already known by all that the more personalized a better mail. And what better way to personalize our email marketing campaigns than to call the recipient by name. In this way, who receives the email will feel much more connected with you, and will be grateful to call you by name.

 #2. Make it short
When you send your email marketing campaigns you must be clear and direct. The longer your boring email will appear to the recipient and the more likely you will not read the full email. Summarize your mail between 3 and 8 lines, as it is enough space to explain the purpose of your email.

 #3. Beware of images
Although we know several e-mail servers like Yahoo or Outlook, the quintessential king is Gmail. And Gmail, like almost everything that belongs to Google, has its own rules. It is not known why, Google translates the images as a sign that the email is spam or that you are trying to promote something. So if your email is based only on images it is likely that Gmail will automatically send you to the "Promotions" tray. Therefore, even though the emails are much more flashy with images, avoid adding too many. In addition, you run the risk that the image is not seen correctly, so it will be a lost email and also likely to annoy the recipient.

 #4. Do not overwhelm with many links
Generally, our sending of emails has a single purpose: to carry traffic to the web, to generate a sale, to write us a comment ... But although we want all at once, we must choose a single objective.

Explain the reasons why they should click on that link and what will be the benefit they will get. If we overwhelm with too many links the receiver will be lost and probably will not end up doing the action you hoped for.

Also, returning to Gmail, if you perceive that your mail is loaded with links may be marked as "Promotion."

 #5. Avoid the RSS readers
As the automatic RSS readers, Google branded them automatically as promotions, because they understand that that email is not being sent by a real person and, therefore, does not have the right to reach the main inbox.

 # 6. Do not be aggressive selling
Although the ultimate purpose of your email is to provoke the sale ... Beware. If you are very aggressive trying to convince that they buy you can pass two things:

- First, let Google detect it, so it will automatically take you to "Promotions".
- Second, and worse than the previous, that the user is the one who sends you to the spam folder, which is probably impossible for you to come out again.

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