When we face a difficult challenge to achieve many times we
feel completely overwhelmed. And if you've thought about creating a Social
Media plan for the first time, you probably feel that way: you know what you
want to do and why; you have seen others climb the mountain of Social Media and
the benefits they have gained, and you also want to get there.
If you need a Social Media plan, start here. Let's split the
plan into six parts:
#Pass 1. What social media do I use?
No social network is the same as another. It seems that they
are all very homogeneous and that communicates in the same way, but the reality
is not so. Each social network is unique and has its own style, its own
audience and even its own best practices.
Therefore, you should spend time choosing which
network or networks fit best, and this will depend on two factors:
- The goals and objectives you want to achieve in the Social
Media plan
- In which network or social networks is your customers and
target audience more present
Before choosing, we show you some differences of the
main social networks:
• Facebook:
It is the most important network by volume of users, and
that is why it is full of companies that want to reach them. Facebook users are
very diverse. Before it was a social network full of young people,
nevertheless, the majors are becoming their hollow in this network and using it
almost daily. In addition young people, seems to be the current trend,
increasingly give up Facebook: do not rely on the privacy conditions of the
Zuckerberg network and are opting for other alternatives such as Instagram.
Finally, if your customers are other companies (Business to business) we do not
recommend this network. If your customers are final consumers (Business to
consumer) yes.
Today, probably for Facebook you get results you will need
to hire advertising. It is your strong point, since it can focus a lot on the
niche of people to whom Facebook will direct your ad.
• Twitter:
Twitter is especially attractive to companies and has also
become the main channel of communication with the customer, where they want to
be attended to as soon as possible. In addition to being a channel of customer
service can be very useful to create brand image and communicate directly with
the consumer. It is the best channel where we listen to our public and relate
to him.
• Linkedin:
It is a business oriented website where you can create and
extend your network of professional contacts. Linkedin allows you to find a
job, workers, service providers ... If you want to create a page of Linkedin
for your company, think well if it is worth the time and effort that you will
use in this network. Registration is not enough: the contents must be updated
periodically. For SMEs it is advisable that you act in this professional
network not only as a company but also with personal profiles.
No social network is the same as another. Therefore, you
should spend time choosing which network to be in.
• Instagram:
The network that is growing the most, both by number of
users and by use. It is a completely visual network where the image has become
the queen of content. If an important part of your business is the image, sign
up. It is something like Twitter but with images. It is important in this
network to use hastags.
• Google+:
Despite the efforts of Google, this social network has not
finished curdling among the population. However, it costs nothing to share your
content here from time to time, as it will help the SEO of your website.
• Youtube:
Video is content that is optimized before it is text (since
there is less competition) and converts more (generally, people are predisposed
to spend more time watching a video than reading a text). If you want to
position videos, your network YouTube. Post video tutorials, explain things
that your company is dedicated to ... In short, share a content with your
community that is useful and solve some problem.
• Foursquare:
The most important
social network of geolocation. If your company is a physical business register
and promote through it discounts or offers.
There are other aspects to keep in mind that can help you
choose which network or social networks are the most effective for your
business, one that can help you attract customers and prescribers for your
business.
The first of these is time. In this post you can see three
resources to save time in Social Media. The second important aspect is your
resources and ask yourself: do I have the necessary resources to create images
for Instagram ?, do I have the resources to record video tutorials for Youtube
?. Finally, and almost the most important aspect, is to check where your target
audience is. If your audience never uses Instagram, why waste time and effort
in creating there?
• Text with hook aimed at our target audience:
The main area to personalize is the bio. You must create a
biography that is professional and you can write it by answering this question:
what is there that I can offer to the visitor? On the other hand, do not forget
to be personal and close.
• Optimization of the profiles for positioning
You have to very carefully select the main keywords that are
identified with your business. Those keywords should incorporate them in all
your social profiles. For example, if the main keywords of your business are:
"wedding photographer madrid", incorporate them: in the heading of
your personal profile and company in Linkedin, and in the biography of Twitter,
Facebook and / or Instagram.
# Step 3. What is my tone of communication?
Once you have chosen your networks and have filled them in
full you will think that you can start writing. Wait, not yet !. Before you
start writing you must have one thing very clear: what will be your tone of
communication ?. You can ask yourself questions like this:
• If my brand was a person, what would it be like?
• If my brand was a person, what would be the relationship
with the client?
• What is and is not my company?
• How do you want your consumers to think of your company?
