People come to your cart page ... but they do not end the
purchase. This process is one of the headaches of a large percentage of
eCommerce or sites that on some of its pages sell products. Why do users get to
the last step but then do not buy?
One reason may be that initially they did not intend to buy. And
another reason might be that they did intend to buy, but that at the last step
there was something that did not convince them. In this post we tell you how we
can improve the sales page to get more sales App
Development Company in Uk.
#1. Pay close attention to headlines
The headlines of a sales page should get the consumer's
attention. If you do not hit the nail, with that heading of your page, at this
point you will lose the opportunity to capture the client in the first few
seconds.
The holder must be worked, be of quality and based on the
needs of the reader. In turn, you must promise him a final result, and then
that promise will be fulfilled App
Development Company in London.
#2. More image and less text
An image converts more than a thousand words, so do not be
afraid to use them. But if you dare, it turns a video more than a static image.
Add on your sales page a video demonstration of the product, a video with your
own experience or the opinion of a client.
#3. Add graphics, dashes ...
App
Development Company in Manchester can use them to draw, to sort
the content ... The case is to present the information in a clear, organized
and brief and very important: original and striking.
#4. How about a testimony?
They are used a lot, but the reality is that there is no
better way to convince someone to buy you. It does not have to be a spectacular
video where "1 in 10 dentists recommend ...". It is enough, for
example, that you add some tweet from users who have congratulated you for your
work or are happy with you.
#5. Sell the story
As App
Development Uk have explained in our
previous storytelling post, it is very important to connect emotionally with
the audience to create a bond with it.
Count on your sales page a story that accompanies the
product where you explain the why of the offer, how your product comes or what
benefits you will get if you decide to buy it.
# 6. Make an offer you cannot refuse
Consider not only selling a product or a service: you sell
solutions and experiences.
Clear plasma (an image, a drawing, a diagram) what they will
get if they decide to buy you. Collect the values that your product or
service has and show them with meaning.
# 7. Beware the price!
Users on the Internet are often tired of the oversaturation
of sales and even there is still a large sector of population that feels
"afraid" to buy on the Internet for fear of being scammed. Not by
putting a very low price on your product or service you make sure that they
will buy it. Even the opposite may happen, that the receiver associates your
low price to low quality levels and stop buying your products.
In this point, MLM software Chennai also
emphasize that it is important to facilitate the payment method: that is, we do
not read the user with many fields to fill, many steps to follow ... The best
thing is that they can make the payment in one or two clicks, no more . If not,
we run the risk of the user finally abandoning the purchase. Add all types of
cards and also Paypal, increasingly used for the reliability it brings to
users.
# 8. A solid closure
All of the above is important, but the final auction is the
one that will make the user, if it has reached the end of your website, decide
to buy or not. Create a strong call to action and be sure to remind consumers
of the benefits of your product.
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